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Kim, W. Chan.

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne. - Boston, Mass. : Harvard Business School Press, c2005. - xv, 240 p. : il. ; 25 cm.

Incluye Bibliografía e indices



Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.

ISBN: 1591396190 (hardcover : alk. paper)

LCCN: 2004020857

Subjects--Topical Terms:
SEGMENTACIÓN DEL MERCADO
PRODUCTOS NUEVOS

Dewey Class. No.: 658.802 / K491b