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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.

By: Kim, W. Chan.
Contributor(s): Mauborgne, Renée.
Material type: materialTypeLabelBookPublisher: Boston, Mass. : Harvard Business School Press, c2005Description: xv, 240 p. : il. ; 25 cm.ISBN: 1591396190 (hardcover : alk. paper).Subject(s): SEGMENTACIÓN DEL MERCADO | PRODUCTOS NUEVOSDDC classification: 658.802 Online resources: Tabla de contenido
Contents:
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.
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Item type Current location Collection Call number Vol info Copy number Status Date due Barcode Item holds
LIBRO - MATERIAL GENERAL LIBRO - MATERIAL GENERAL Biblioteca Jorge Álvarez Lleras
Fondo general
Colección / Fondo / Acervo / Resguardo 658.802 K491b (Browse shelf) Ej. 1 1 Available 023426
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Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.

Amazon-444444001 Compra 1/09/2014 023426-OC19761- $28.000

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