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Marketing de servicios : un enfoque de integración del cliente a la empresa / Valarie A. Zeithaml, Mary Jo Bitner

By: Zeithaml, Valarie A.
Contributor(s): Bitner, Mary Jo | Pérez de Lara Choy, María Isabel [tr.] | Lozano Hirschfeld, Andrés [tr.] | Pontón Becerril, Susana [tr.].
Material type: materialTypeLabelBookPublisher: México: McGraw-Hill/interamericana Editores, 2002Edition: 2a. ed.Description: XXXII, 747 p.: il., gráficas; 23 cm.ISBN: 9701033256.Subject(s): INDUSTRIAS DE SERVICIOS | SERVICIO AL CLIENTEDDC classification: 658.8
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Item type Current location Collection Call number Vol info Copy number Status Date due Barcode Item holds
LIBRO - MATERIAL GENERAL LIBRO - MATERIAL GENERAL Biblioteca Jorge Álvarez Lleras
Fondo general
Colección General 658.8 Z372 (Browse shelf) Ej. 1 1 Available 027221
Total holds: 0
Browsing Biblioteca Jorge Álvarez Lleras Shelves , Shelving location: Fondo general , Collection code: Colección General Close shelf browser
658.8 L151m Marketing / 658.8 S357m Marketing de Fidelización: 658.8 S715f Fundamentos de marketing / 658.8 Z372 Marketing de servicios : 658.802 K491e La estrategia del océano azul : 658.802 S357d Desarrollo de nuevos productos: 658.804 R744c Community management 2.0:

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