Biblioteca

Gerencia de marketing : estrategias y programas / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden

By: Guiltinan, Joseph P
Contributor(s): Madden, Thomas J | Paul, Gordon W | Ávila de Barón, Cecilia [tr.]
Material type: TextTextLanguage: Spanish Original language: English Publisher: Bogotá ; Buenos Aires: McGraw-Hill, 1998. (Impresión de 2005)Edition: 6a. edDescription: XV, 470 p. : il., gráficas; 24 cmISBN: 9586008282Subject(s): PRODUCTOS NUEVOS | CONTROL DE PRECIOS | ADMINISTRACIÓN DE MERCADEO | ANÁLISIS DE MERCADEODDC classification: 658.8
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Item type Current location Collection Call number Vol info Copy number Status Date due Barcode Item holds
LIBRO - MATERIAL GENERAL LIBRO - MATERIAL GENERAL Biblioteca Jorge Álvarez Lleras
Fondo general
Colección General 658.8 G962g (Browse shelf) Ej. 1 1 Available 027229
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