Biblioteca

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Marketing de servicios: estrategias para turismo, finanzas, salud y comunicación/ Marcos Cobra

by Cobra, Marcos.

Edition: 2 ed. Language: Spanish Publisher: Bogotá: McGraw-Hill 2000Availability: Items available for loan: Biblioteca Jorge Álvarez LlerasCall number: 658.8 C617m (1).

Ejercicios en internet: suplemento de la obra fundamentos de marketing/ William J. Stanton; Michael J. Etzel; Bruce J. Walker

by Stanton, William J | Etzel, Michael J. Walker, Bruce J.

Edition: 11 ed. Language: Spanish Publisher: México, D.F.: McGraw-Hill 2000Availability: Items available for loan: Biblioteca Jorge Álvarez LlerasCall number: 658.8 S715e (2). Lost (5).

La guerra de la mercadotecnia/ AL Ries

by Ries, AL | Trout, Jack.

Language: Spanish Publisher: México, D.F.: McGraw-Hill c1988Availability: Items available for loan: Biblioteca Jorge Álvarez LlerasCall number: 658.83 R437g (1).

La revolución del marketing: la táctica dicta la estrategia/ Al Ries y Jack Trout

by Ries, Al | Trout, Jack.

Publisher: México: McGraw-Hill 1990Availability: Items available for loan: Biblioteca Jorge Álvarez LlerasCall number: 658.8 R437r (1).

Investigación integral de mercados: un enfoque operativo / José Nicolás Jany Castro

by Jany Castro, José Nicolás.

Language: Spanish Publisher: Bogotá: McGraw Hill 1994Availability: Items available for loan: Biblioteca Jorge Álvarez LlerasCall number: 658.83 J159i (3). Lost (2).

La nueva mercadotecnia/ Richard W. Brookes

by Brookes, Richard W.

Publisher: México: McGraw-Hill 1990Availability: Items available for loan: Biblioteca Jorge Álvarez LlerasCall number: 658.8 B766n (1).

Investigación de mercados: un enfoque aplicado/ Thomas C. Kinnear

by Kinnear, Thomas C | Taylor, James R.

Edition: 5 ed. Language: Spanish Publisher: Bogotá: McGraw-Hill 1998Availability: Items available for loan: Biblioteca Jorge Álvarez LlerasCall number: 658.83 K455i (1).

Investigación integral de mercados: un enfoque para el siglo XXI/ José Nicolás Jany Castro

by Jany Castro, José Nicolás.

Edition: 2 ed. Language: Spanish Publisher: Santafé de Bogotá: McGraw-Hill 2000Availability: Items available for loan: Biblioteca Jorge Álvarez LlerasCall number: 658.83 J159i (6).

Investigación integral de mercados: avances para el nuevo milenio / José Nicolás Jany Castro

by Jany Castro, José Nicolás.

Edition: 4a. ed.; Format: regular print Language: Spanish Publisher: Bogotá: McGraw Hill, 2009Availability: Items available for loan: Biblioteca SatéliteCall number: 658.83 J159i (1), Biblioteca Jorge Álvarez LlerasCall number: 658.83 J159i (1).

The marketing game! with student CD-Rom/ Charlotte H. Mason and William D. Perreault

by Mason, Charlotte H | Perreault, William D.

Edition: 3 Publisher: Boston: McGraw-Hill 2002Availability: Items available for loan: Biblioteca Jorge Álvarez LlerasCall number: 658.802 M176m 3a.ed (8).

Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker

by Stanton, William J | Etzel, Michael J. Walker, Bruce J.

Edition: 10a. ed.; Format: regular print Language: Spanish Publisher: México, D.F.: McGraw-Hill, 1996Availability: Items available for loan: Biblioteca Jorge Álvarez LlerasCall number: 658.8 S715f (1).

Desarrollo de nuevos productos: Creatividad, innovación y marketing / Alejandro Schnarch Kirberg.

by Schnarch Kirberg, Alejandro.

Edition: 6a ed.Material type: Text Text; Format: print regular print ; Audience: Specialized; Publisher: Bogotá: McGraw Hill, 2014Availability: Items available for loan: Biblioteca Jorge Álvarez LlerasCall number: 658.802 S357d (1).

Cómo preparar el exitoso plan de mercadotecnia/ Roman G. Hiebing

by Hiebing, Roman G | Cooper, Scott W.

Language: Spanish Publisher: México, D.F.: McGraw-Hill 1992Availability: Items available for loan: Biblioteca Jorge Álvarez LlerasCall number: 658.83 H431c (1).

Las nuevas reglas del marketing: use el marketing de relaciones personales y será el lider de su industria/ Frederick Newell

by Newell, Frederick.

Language: Spanish Publisher: México, D.F.: McGraw-Hill 1998Availability: Items available for loan: Biblioteca Jorge Álvarez LlerasCall number: 658.8 N393n (1).

Lo fundamental y lo más efectivo acerca del e-commerce/ Michael Cunningham

by Cunningham, Michael.

Language: Spanish Publisher: Bogotá: McGraw-Hill 2000Availability: Items available for loan: Biblioteca Jorge Álvarez LlerasCall number: 658.84 C855l (1).

Posicionamiento: el concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia/ AL Ries

by Ries, AL | Trout, Jack.

Edition: Revisada y actualizada Language: Spanish Publisher: México, D.F.: McGraw-Hill 1992Availability: Items available for loan: Biblioteca Jorge Álvarez LlerasCall number: 658.83 R437p (1).

Fundamentos de marketing/ William J. Stanton; Michael J. Etzel; Bruce J. Walker

by Stanton, William J | Etzel, Michael J. Walker, Bruce J.

Edition: 11 ed. Language: Spanish Publisher: México, D.F.: McGraw-Hill 2000Availability: Items available for loan: Biblioteca Jorge Álvarez LlerasCall number: 658.8 S715f (6).

El mercado son personas/ Josep Chias

by Chias, Josep.

Publisher: Madrid: McGraw Hill 1991Availability: Items available for loan: Biblioteca Jorge Álvarez LlerasCall number: 658.8 Ch532m (1).

Gestión del marketing social/ Antonio Leal Jiménez

by Leal Jiménez, Antonio.

Language: Spanish Publisher: Madrid: McGraw-Hill 2000Availability: Items available for loan: Biblioteca Jorge Álvarez LlerasCall number: 658.802 L315g (1).

Las 22 leyes inmutables del marketing: viólelas a su propio riesgo/ Al Ries

by Ries, Al | Trout, jack.

Language: Spanish Publisher: México, D.F.: McGraw-Hill 1993Availability: Items available for loan: Biblioteca Jorge Álvarez LlerasCall number: 658.8 R437v (1).