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Fundamentos de marketing/ Philip Kotler and Gary Armstrong,

by Kotler, Philip | Armstrong, Gary.

Edition: 8Material type: Text Text; Format: print regular print ; Literary form: Not fiction Publisher: México: Pearson Educación 2008Availability: Items available for loan: Biblioteca Jorge Álvarez LlerasCall number: 658.8 K675f 8a.ed (3).

Introducción al marketing / Gary Armstrong ... [et al.]

by Armstrong , Gary | Kotler, Philip | Merino, María Jesús | Pintado, Teresa | Juan, José María.

Edition: 3Material type: Text Text; Format: print regular print ; Literary form: Not fiction Publisher: España: Pearson Educacion 2011Availability: Items available for loan: Biblioteca Jorge Álvarez LlerasCall number: 658.8 I577 3a.ed. (1).