Biblioteca

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Nuevo producto : creatividad, innovación y marketing / Alejandro Schnarch Kirberg

by Schnarch Kirberg, Alejandro | Solano Arévalo, Lily [ed.].

Edition: 3a. ed.Material type: book Book; Format: regular print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Bogotá ; Buenos Aires : McGraw-Hill, 2001Availability: Items available for loan: Biblioteca Jorge Álvarez Lleras [Call number: 658.575 S357] (2).

Desarrollo de nuevos productos: Creatividad, innovación y marketing / Alejandro Schnarch Kirberg.

by Schnarch Kirberg, Alejandro.

Edition: 6a ed.Material type: book Book; Format: print regular print ; Audience: Specialized; Publisher: Bogotá: McGraw Hill, 2014Availability: Items available for loan: Biblioteca Jorge Álvarez Lleras [Call number: 658.802 S357d] (1).

Marketing de Fidelización: Cómo lograr clientes satisfechos, leales y rentables / Alejandro Schnarch Kirberg.

by Schnarch Kirberg, Alejandro.

Edition: 2a ed.Material type: book Book; Format: print regular print ; Audience: Specialized; Publisher: Bogotá: Ediciones Ecoe, 2017Availability: Items available for loan: Biblioteca Jorge Álvarez Lleras [Call number: 658.8 S357m] (1).