Biblioteca

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Fundamentos de marketing/ William J. Stanton; Michael J. Etzel; Bruce J. Walker

by Stanton, William J | Etzel, Michael J. Walker, Bruce J.

Edition: 11 ed. Publisher: México, D.F.: McGraw-Hill 2000Availability: Items available for loan: Biblioteca Jorge Álvarez Lleras [Call number: 658.8 S715f] (6).

El marketing como arma competitiva: cómo asignar prioridades a los recursos comerciales/ Tomás Alfaro Drake

by Alfaro Drake, Tomás.

Publisher: Madrid: McGraw-Hill 1992Availability: Items available for loan: Biblioteca Jorge Álvarez Lleras [Call number: 658.81 A531m] (1).

Lo fundamental y lo mas efectivo acerca del marketing / John Mariotti

by Mariotti, John.

Publisher: Bogotá: McGraw-Hill, 2002Availability: Items available for loan: Biblioteca Jorge Álvarez Lleras [Call number: 658.85 M174s] (1).

Marketing/ Charles W. Lamb; Joseph F. Hair and Carl McDaniel

by Lamb, Charles W | Hair, Joseph F. McDaniel, Carl.

Edition: 8 Publisher: México: Cengage Learning 2008Availability: Items available for loan: Biblioteca Jorge Álvarez Lleras [Call number: 658.8 L151m 8a.ed] (1).

Distribución comercial / Coordinador Enrique Díez de Castro

by Díez De Castro, Enrique, coor.

Edition: 3 Publisher: Madrid: McGraw-Hill 2004Availability: Items available for loan: Biblioteca Jorge Álvarez Lleras [Call number: 658.8 D477 3a.ed.] (2).

Marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel

by Lamb, Charles W | Hair, Joseph F. McDaniel, Carl.

Edition: 4a. ed.; Format: regular print Publisher: México: Cengage Learning, 1998Availability: Items available for loan: Biblioteca Jorge Álvarez Lleras [Call number: 658.8 L151m] (1).

Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker

by Stanton, William J | Etzel, Michael J. Walker, Bruce J.

Edition: 10a. ed.; Format: regular print Publisher: México, D.F.: McGraw-Hill, 1996Availability: Items available for loan: Biblioteca Jorge Álvarez Lleras [Call number: 658.8 S715f] (1).

Dirección de marketing / Philip Kotler, Kevin Lane Keller.

by Chiavenato, Idalberto, 1931- | Lane Keller, Keller [Autor.] | Pineda Ayala, Leticia Esther [tr.] | Amador Araujo, Lourdes [tr.] | Cervantes González, Javier [rev.].

Edition: 15a ed.; Format: braille regular print Publisher: México, D.F.: Pearson, 2016Availability: Items available for loan: Biblioteca Jorge Álvarez Lleras [Call number: 658.8 K874d] (1).

Merchandising: La seducción en el punto de venta / Jorge Eliécer Prieto Herrera.

by Prieto Herrera, Jorge Eliécer.

Edition: 2a ed.Material type: book Book; Format: print regular print ; Audience: Specialized; Publisher: Bogotá: Ediciones Ecoe, 2018Availability: Items available for loan: Biblioteca Jorge Álvarez Lleras [Call number: 658.82 P949m] (1).