Biblioteca

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La guerra de la mercadotecnia/ AL Ries

by Ries, AL | Trout, Jack.

Publisher: México, D.F.: McGraw-Hill c1988Availability: Items available for loan: Biblioteca Jorge Álvarez Lleras [Call number: 658.83 R437g] (1).

Las 22 leyes inmutables del marketing: viólelas a su propio riesgo/ Al Ries

by Ries, Al | Trout, jack.

Publisher: México, D.F.: McGraw-Hill 1993Availability: Items available for loan: Biblioteca Jorge Álvarez Lleras [Call number: 658.8 R437v] (1).

Posicionamiento: el concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia/ AL Ries

by Ries, AL | Trout, Jack.

Edition: Revisada y actualizada Publisher: México, D.F.: McGraw-Hill 1992Availability: Items available for loan: Biblioteca Jorge Álvarez Lleras [Call number: 658.83 R437p] (1).

La revolución del marketing: la táctica dicta la estrategia/ Al Ries y Jack Trout

by Ries, Al | Trout, Jack.

Publisher: México: McGraw-Hill 1990Availability: Items available for loan: Biblioteca Jorge Álvarez Lleras [Call number: 658.8 R437r] (1).