Biblioteca

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Gerencia de marketing : estrategias y programas / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden

by Guiltinan, Joseph P | Madden, Thomas J | Paul, Gordon W | Ávila de Barón, Cecilia [tr.].

Edition: 6a. ed.Material type: book Book; Format: regular print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Bogotá ; Buenos Aires: McGraw-Hill, 1998. (Impresión de 2005)Availability: Items available for loan: Biblioteca Jorge Álvarez Lleras [Call number: 658.8 G962g] (1).

Investigación integral de mercados: avances para el nuevo milenio / José Nicolás Jany Castro

by Jany Castro, José Nicolás.

Edition: 4a. ed.; Format: regular print Publisher: Bogotá: McGraw Hill, 2009Availability: Items available for loan: Biblioteca Jorge Álvarez Lleras [Call number: 658.83 J159i] (1), Biblioteca Satélite [Call number: 658.83 J159i] (1).

Investigación integral de mercados: En un ambiente de información digital / Joseph F. Hair Jr., Robert P. Bush, David J. Ortinau.; Revisión técnica Judith Cavazos Arroyo, María Andrea Trujillo León.

by Hair Jr. Joseph F | Bush, Robert P [Autor.] | Ortinau, David J. Autor | Cavazos Arroyo, Judith [rev.] | Trujillo León, María Andrea [rev.].

Edition: 4a. ed.Material type: book Book; Format: regular print ; Audience: Specialized; Publisher: México, D.F.: McGraw Hill, 2010Availability: Items available for loan: Biblioteca Jorge Álvarez Lleras [Call number: 658.83 H153i] (1).

Desarrollo de nuevos productos: Creatividad, innovación y marketing / Alejandro Schnarch Kirberg.

by Schnarch Kirberg, Alejandro.

Edition: 6a ed.Material type: book Book; Format: print regular print ; Audience: Specialized; Publisher: Bogotá: McGraw Hill, 2014Availability: No items available Checked out (1).