Biblioteca

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Investigación integral de mercados: un enfoque operativo / José Nicolás Jany Castro

by Jany Castro, José Nicolás.

Publisher: Bogotá: McGraw Hill 1994Availability: Items available for loan: Biblioteca Jorge Álvarez Lleras [Call number: 658.83 J159i] (3). Lost (2).

Investigación integral de mercados: un enfoque para el siglo XXI/ José Nicolás Jany Castro

by Jany Castro, José Nicolás.

Edition: 2 ed. Publisher: Santafé de Bogotá: McGraw-Hill 2000Availability: Items available for loan: Biblioteca Jorge Álvarez Lleras [Call number: 658.83 J159i] (6).

Ejercicios en internet: suplemento de la obra fundamentos de marketing/ William J. Stanton; Michael J. Etzel; Bruce J. Walker

by Stanton, William J | Etzel, Michael J. Walker, Bruce J.

Edition: 11 ed. Publisher: México, D.F.: McGraw-Hill 2000Availability: Items available for loan: Biblioteca Jorge Álvarez Lleras [Call number: 658.8 S715e] (2). Lost (5).

Fundamentos de marketing/ William J. Stanton; Michael J. Etzel; Bruce J. Walker

by Stanton, William J | Etzel, Michael J. Walker, Bruce J.

Edition: 11 ed. Publisher: México, D.F.: McGraw-Hill 2000Availability: Items available for loan: Biblioteca Jorge Álvarez Lleras [Call number: 658.8 S715f] (6).

La guerra de la mercadotecnia/ AL Ries

by Ries, AL | Trout, Jack.

Publisher: México, D.F.: McGraw-Hill c1988Availability: Items available for loan: Biblioteca Jorge Álvarez Lleras [Call number: 658.83 R437g] (1).

Investigación de mercados: un enfoque aplicado/ Thomas C. Kinnear

by Kinnear, Thomas C | Taylor, James R.

Edition: 5 ed. Publisher: Bogotá: McGraw-Hill 1998Availability: Items available for loan: Biblioteca Jorge Álvarez Lleras [Call number: 658.83 K455i] (1).

Cómo preparar el exitoso plan de mercadotecnia/ Roman G. Hiebing

by Hiebing, Roman G | Cooper, Scott W.

Publisher: México, D.F.: McGraw-Hill 1992Availability: Items available for loan: Biblioteca Jorge Álvarez Lleras [Call number: 658.83 H431c] (1).

Posicionamiento: el concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia/ AL Ries

by Ries, AL | Trout, Jack.

Edition: Revisada y actualizada Publisher: México, D.F.: McGraw-Hill 1992Availability: Items available for loan: Biblioteca Jorge Álvarez Lleras [Call number: 658.83 R437p] (1).

La nueva mercadotecnia/ Richard W. Brookes

by Brookes, Richard W.

Publisher: México: McGraw-Hill 1990Availability: Items available for loan: Biblioteca Jorge Álvarez Lleras [Call number: 658.8 B766n] (1).

Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker

by Stanton, William J | Etzel, Michael J. Walker, Bruce J.

Edition: 10a. ed.; Format: regular print Publisher: México, D.F.: McGraw-Hill, 1996Availability: Items available for loan: Biblioteca Jorge Álvarez Lleras [Call number: 658.8 S715f] (1).

Gerencia de marketing : estrategias y programas / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden

by Guiltinan, Joseph P | Madden, Thomas J | Paul, Gordon W | Ávila de Barón, Cecilia [tr.].

Edition: 6a. ed.Material type: book Book; Format: regular print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Bogotá ; Buenos Aires: McGraw-Hill, 1998. (Impresión de 2005)Availability: Items available for loan: Biblioteca Jorge Álvarez Lleras [Call number: 658.8 G962g] (1).

Investigación integral de mercados: avances para el nuevo milenio / José Nicolás Jany Castro

by Jany Castro, José Nicolás.

Edition: 4a. ed.; Format: regular print Publisher: Bogotá: McGraw Hill, 2009Availability: Items available for loan: Biblioteca Jorge Álvarez Lleras [Call number: 658.83 J159i] (1), Biblioteca Satélite [Call number: 658.83 J159i] (1).