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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.

by Kim, W. Chan | Mauborgne, Renée.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : Harvard Business School Press, c2005Online access: Tabla de contenido Availability: Items available for loan: Biblioteca Jorge Álvarez Lleras [Call number: 658.802 K491b] (1).

La estrategia del océano azul : cómo desarrollar un nuevo mercado donde la competencia no tiene ninguna importancia / W. Chan Kim, Renée Mauborgne.

by Kim, W. Chan | Mauborgne, Renée.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Bogotá. : Grupo editorial norma, c2005Availability: No items available Checked out (1).