Biblioteca

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Administración de la cadena de suministro: Estrategia, planeación y operación / Sunil Chopra y Peter Meindl

by Chopra, Sunil | Meindl, Peter.

Edition: 3a ed. Publisher: México: Pearson Educación, 2008Availability: Items available for loan: Biblioteca Jorge Álvarez Lleras [Call number: 658.7 C549a] (4).
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Dirección estratégica de la innovación tecnológica / Melissa A. Schilling

by Schilling, Melissa A.

Edition: 2 Publisher: Madrid: McGraw-Hill 2008Availability: Items available for loan: Biblioteca Jorge Álvarez Lleras [Call number: 658.514 S244d 2a.ed.] (1).

Introducción al marketing / Gary Armstrong ... [et al.]

by Armstrong , Gary | Kotler, Philip | Merino, María Jesús | Pintado, Teresa | Juan, José María.

Edition: 3Material type: book Book; Format: print regular print ; Literary form: Not fiction Publisher: España: Pearson Educacion 2011Availability: Items available for loan: Biblioteca Jorge Álvarez Lleras [Call number: 658.8 I577 3a.ed.] (1).

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.

by Kim, W. Chan | Mauborgne, Renée.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : Harvard Business School Press, c2005Online access: Tabla de contenido Availability: Items available for loan: Biblioteca Jorge Álvarez Lleras [Call number: 658.802 K491b] (1).

La estrategia del océano azul : cómo desarrollar un nuevo mercado donde la competencia no tiene ninguna importancia / W. Chan Kim, Renée Mauborgne.

by Kim, W. Chan | Mauborgne, Renée.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Bogotá. : Grupo editorial norma, c2005Availability: Items available for loan: Biblioteca Jorge Álvarez Lleras [Call number: 658.802 K491e] (1).

La planeación y el desarrollo de productos / Hernando Abdú Salame.

by Abdu Salame, Hernando.

Material type: book Book; Format: regular print ; Literary form: Not fiction ; Audience: General; Publisher: Bogotá : Universidad Piloto de Colombia, 2013Availability: Items available for loan: Biblioteca Jorge Álvarez Lleras [Call number: 658.575 A135p] (1).

Hooked : how to build habit-forming products / Nir Eyal with Ryan Hoover.

by Eyal, Nir | Hoover, Ryan.

Material type: book Book; Format: print regular print ; Literary form: Not fiction Publisher: New York (NY, USA) : Portafolio, Penguin; 2014Availability: Items available for loan: Biblioteca Jorge Álvarez Lleras [Call number: 658.575 E971h] (2).
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Inspired : how to create products customers love / Marty Cagan.

by Cagan, Marty.

Material type: book Book; Format: print regular print ; Literary form: Not fiction Publisher: [Sunnyvale], Calif. : SVPG Press, ©2008Availability: Items available for loan: Biblioteca Jorge Álvarez Lleras [Call number: 658.575 C131i] (2).

The principles of product development flow : second generation lean product development / Donald G. Reinertsen.

by Reinertsen, Donald G, 1950.

Material type: book Book; Format: print regular print ; Literary form: Not fiction Publisher: Redondo Beach : Celeritas, c2009Availability: Items available for loan: Biblioteca Jorge Álvarez Lleras [Call number: 658.575 R367p] (1).

Life cycle assessment student handbook / edited by Mary Ann Curran.

by Curran, Mary Ann [edit].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ (USA) : Scrivener ; John Wiley and Sons, 2015Availability: Items available for loan: Biblioteca Jorge Álvarez Lleras [Call number: 658.5 L722] (4).

Nuevo producto : creatividad, innovación y marketing / Alejandro Schnarch Kirberg

by Schnarch Kirberg, Alejandro | Solano Arévalo, Lily [ed.].

Edition: 3a. ed.Material type: book Book; Format: regular print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Bogotá ; Buenos Aires : McGraw-Hill, 2001Availability: Items available for loan: Biblioteca Jorge Álvarez Lleras [Call number: 658.575 S357] (2).

Gerencia de marketing : estrategias y programas / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden

by Guiltinan, Joseph P | Madden, Thomas J | Paul, Gordon W | Ávila de Barón, Cecilia [tr.].

Edition: 6a. ed.Material type: book Book; Format: regular print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Bogotá ; Buenos Aires: McGraw-Hill, 1998. (Impresión de 2005)Availability: Items available for loan: Biblioteca Jorge Álvarez Lleras [Call number: 658.8 G962g] (1).

Originales: Cómo los inconformes mueven el mundo / Adam Grant; traducción Inés Elvira Rocha.

by Grant, Adam M | Rocha, Inés Elvira [tr.].

Material type: book Book; Format: print regular print ; Audience: Specialized; Publisher: Bogotá: Paidos Empresa, Planeta Colombiana Editorial, 2017Availability: Items available for loan: Biblioteca Jorge Álvarez Lleras [Call number: 153.35 O761o] (1).