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Comportamiento del consumidor: comprendiendo al consumidor/ Bernard Dubois

by Dubois, Bernard | Rovira Celma, Alex.

Edition: 2 ed. Language: Spanish Publisher: Madrid: Prentice Hall c1998Availability: Items available for loan: Biblioteca Jorge Álvarez LlerasCall number: 658.8342 D816c (1).

Dirección por servicio: la otra calidad. La única reingeniería/ Joan Ginebra

by Ginebra, Joan | Arana de la Garza, Rafael.

Language: Spanish Publisher: México, D.F., D.F.: McGraw-Hill c1999Availability: Items available for loan: Biblioteca Jorge Álvarez LlerasCall number: 658.83 G453d (1).