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Ejercicios en internet: suplemento de la obra fundamentos de marketing/ William J. Stanton; Michael J. Etzel; Bruce J. Walker

by Stanton, William J | Etzel, Michael J. Walker, Bruce J.

Edition: 11 ed. Language: Spanish Publisher: México, D.F.: McGraw-Hill 2000Availability: Items available for loan: Biblioteca Jorge Álvarez Lleras [Call number: 658.8 S715e] (2). Lost (5).

La guerra de la mercadotecnia/ AL Ries

by Ries, AL | Trout, Jack.

Language: Spanish Publisher: México, D.F.: McGraw-Hill c1988Availability: Items available for loan: Biblioteca Jorge Álvarez Lleras [Call number: 658.83 R437g] (1).

Marketing de servicios: estrategias para turismo, finanzas, salud y comunicación/ Marcos Cobra

by Cobra, Marcos.

Edition: 2 ed. Language: Spanish Publisher: Bogotá: McGraw-Hill 2000Availability: Items available for loan: Biblioteca Jorge Álvarez Lleras [Call number: 658.8 C617m] (1).

Business marketing/ Edward Brierty; Robert W Eckles; Robert R Reeder

by Brierty, Edward | Eckles, Robert W Reeder, Robert R.

Edition: 3 ed. Language: English Publisher: New Jersey: Prentice Hall 1998Availability: Items available for loan: Biblioteca Jorge Álvarez Lleras [Call number: 658.8 B853b] (1).

Investigación integral de mercados: un enfoque para el siglo XXI/ José Nicolás Jany Castro

by Jany Castro, José Nicolás.

Edition: 2 ed. Language: Spanish Publisher: Santafé de Bogotá: McGraw-Hill 2000Availability: Items available for loan: Biblioteca Jorge Álvarez Lleras [Call number: 658.83 J159i] (6).

Administracion de servicios: Estrategias para la creación de valor en el nuevo paradigma de los negocios / Christopher Lovelock ... [et al.]; traducción Miguel Ángel Sánchez Carrión, Pilar Mascaró Sacristán, Jaime Gómez Mont Ariza; colaboración técnica Karla Verónica Cabrera Martínez.

by Lovelock, Christopher H | Sánchez Carrión, Miguel Ángel | Mascaró Sacristán, Pilar | Gómez Mont Ariza, Jaime | Cabrera Martínez, Karla Verónica | Domínguez Chávez, Guillermo.

Edition: 3a ed.Material type: Text Text; Format: print regular print ; Audience: Specialized; Publisher: México: Pearson, 2018Availability: Items available for loan: Biblioteca Jorge Álvarez Lleras [Call number: 658.8 A238a] (1).

Marketing/ Warren J. Keegan; Sandra E. Moriarty; Thomas R. Duncan

by Keegan, Warren J | Moriarty, Sandra E. Duncan, Thomas R.

Edition: 2 ed. Language: English Publisher: Englewood Cliffs: Prentice Hall 1995Availability: Items available for loan: Biblioteca Jorge Álvarez Lleras [Call number: 658.8 K26m] (2).

Administracion de servicios: Estrategias para la creación de valor en el nuevo paradigma de los negocios / Christopher Lovelock ... [et al.]; traducción Miguel Ángel Sánchez Carrión, Pilar Mascaró Sacristán, Jaime Gómez Mont Ariza; colaboración técnica Karla Verónica Cabrera Martínez.

by Lovelock, Christopher H | Sánchez Carrión, Miguel Ángel | Mascaró Sacristán, Pilar | Gómez Mont Ariza, Jaime | Cabrera Martínez, Karla Verónica | Domínguez Chávez, Guillermo.

Edition: 2a ed. editor Guillermo Domínguez Chávez.Material type: Text Text; Format: print regular print ; Audience: Specialized; Publisher: México: Pearson, 2011Availability: Items available for loan: Biblioteca Jorge Álvarez Lleras [Call number: 658.8 A238a] (2).

Las leyes vencedoras del marketing [Videograbación]/ Al Ries

by Ries, Al.

Language: English Original language: Spanish Publisher: Bogotá: Multirevistas Editores 1997Availability: Items available for loan: Biblioteca Jorge Álvarez Lleras [Call number: 658.8 R437L V] (2).

La planeación y el desarrollo de productos / Hernando Abdú Salame.

by Abdu Salame, Hernando.

Material type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Publisher: Bogotá : Universidad Piloto de Colombia, 2013Availability: Items available for loan: Biblioteca Jorge Álvarez Lleras [Call number: 658.575 A135p] (1).

Principios de mercadeo / Alberto Cespedes Saenz.

by Cespedes Saenz, Alberto | .

; Format: regular print Language: Spanish Publisher: Bogotá : Ecoe, 1999Availability: Items available for loan: Biblioteca Jorge Álvarez Lleras [Call number: 658.8 C422p] (1).

Uno x uno : Herramientas para poner en práctica su plan de marketing / Don Peppers, Martha Rogers y Bob dorf.

by Peppers, Don | Rogers, Martha [Autor.] | Dorf, Bob [Autor.].

; Format: regular print Language: Spanish Publisher: Buenos Aires : Javier Vergara, 2000Availability: Items available for loan: Biblioteca Jorge Álvarez Lleras [Call number: 658.8 P424h] (1).

La revolución del marketing: la táctica dicta la estrategia/ Al Ries y Jack Trout

by Ries, Al | Trout, Jack.

Publisher: México: McGraw-Hill 1990Availability: Items available for loan: Biblioteca Jorge Álvarez Lleras [Call number: 658.8 R437r] (1).

Investigación de mercados: un enfoque aplicado/ Thomas C. Kinnear

by Kinnear, Thomas C | Taylor, James R.

Edition: 5 ed. Language: Spanish Publisher: Bogotá: McGraw-Hill 1998Availability: Items available for loan: Biblioteca Jorge Álvarez Lleras [Call number: 658.83 K455i] (1).

Marketing: An introductory text/ Michael J. Baker

by Baker, Michael J.

Edition: 6 ed. Language: English Publisher: London: Macmillan 1996Availability: Items available for loan: Biblioteca Jorge Álvarez Lleras [Call number: 658.8 B168m] (1).

Marketing: an introduction/ Philip Kotler; Gary Armstrong

by Kotler, Philip | Armstrong, Gary.

Edition: 4 ed. Language: English Publisher: Upper Saddle River: Prentice Hall 1997Availability: Items available for loan: Biblioteca Jorge Álvarez Lleras [Call number: 658.8 K87maR] (1).

Plan de mercadeo: guía para su elaboración/ Carlos Díaz Cortés [Videograbación]

by Díaz Cortés, Carlos.

Language: Spanish Publisher: Bogotá: CESA / INCOLDA Availability: Items available for loan: Biblioteca Jorge Álvarez Lleras [Call number: 658.8 D419p V] (2).

Global operations and logistics: text and cases/ Philippe-Pierre Dornier; Ricardo Ernst; Michel Fender; Panos Kouvelis

by Dornier, Philippe-Pierre | Ernst, Ricardo Fender, Michel Kouvelis, Panos.

Language: English Publisher: New York: John Wiley 'CIA'' Sons 1998Availability: Items available for loan: Biblioteca Jorge Álvarez Lleras [Call number: 658.7 D714g] (1).

Cómo preparar el exitoso plan de mercadotecnia/ Roman G. Hiebing

by Hiebing, Roman G | Cooper, Scott W.

Language: Spanish Publisher: México, D.F.: McGraw-Hill 1992Availability: Items available for loan: Biblioteca Jorge Álvarez Lleras [Call number: 658.83 H431c] (1).

Fundamentos de mercadotecnia internacional/ Warren J. Keegan; Mark C. Green

by Keegan, Warren J | Green, Mark C.

Language: Spanish Publisher: México, D.F.: Prentice Hall 1997Availability: Items available for loan: Biblioteca Jorge Álvarez Lleras [Call number: 658.8 K33f] (1).