000 | 01651cam a22003374a 4500 | ||
---|---|---|---|
001 | 13709813 | ||
003 | CoBo-ECI | ||
005 | 20170227094704.0 | ||
008 | 040903s2005 maua b 001 0 eng | ||
010 | _a 2004020857 | ||
020 | _a1591396190 (hardcover : alk. paper) | ||
035 | _a(OCoLC)ocm56421900 | ||
040 |
_aDLC _cDLC _dUKM _dC#P _dDLC |
||
042 | _apcc | ||
082 | 0 | 0 |
_a658.802 _bK491b _222 |
100 | 1 |
_aKim, W. Chan. _9172 |
|
245 | 1 | 0 |
_aBlue ocean strategy : _bhow to create uncontested market space and make the competition irrelevant / _cW. Chan Kim, Renée Mauborgne. |
260 |
_aBoston, Mass. : _bHarvard Business School Press, _cc2005. |
||
300 |
_axv, 240 p. : _bil. ; _c25 cm. |
||
504 | _aIncluye Bibliografía e indices | ||
505 | 0 | _aCreating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy. | |
541 |
_aAmazon-444444001 _cCompra _d1/09/2014 _e023426-OC19761- _h$28.000 |
||
650 | 0 |
_aSEGMENTACIÓN DEL MERCADO _9175 |
|
650 | 0 |
_94723 _aPRODUCTOS NUEVOS |
|
700 | 1 |
_aMauborgne, Renée _9173 |
|
856 | 4 | 1 |
_3Tabla de contenido _uhttp://www.loc.gov/catdir/toc/ecip0422/2004020857.html |
906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
942 |
_2ddc _cBK |
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955 |
_apv11 2005-03-04 z-processor _asp12 2005-06-20 copy 2 to BCCD |
||
955 |
_asb06 2004-09-03 _isb06 2004-09-03 _aaa19 2004-09-03 _aps07 2005-03-03 1 copy rec'd., to CIP ver. |
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999 |
_c17158 _d17158 |