000 01651cam a22003374a 4500
001 13709813
003 CoBo-ECI
005 20170227094704.0
008 040903s2005 maua b 001 0 eng
010 _a 2004020857
020 _a1591396190 (hardcover : alk. paper)
035 _a(OCoLC)ocm56421900
040 _aDLC
_cDLC
_dUKM
_dC#P
_dDLC
042 _apcc
082 0 0 _a658.802
_bK491b
_222
100 1 _aKim, W. Chan.
_9172
245 1 0 _aBlue ocean strategy :
_bhow to create uncontested market space and make the competition irrelevant /
_cW. Chan Kim, Renée Mauborgne.
260 _aBoston, Mass. :
_bHarvard Business School Press,
_cc2005.
300 _axv, 240 p. :
_bil. ;
_c25 cm.
504 _aIncluye Bibliografía e indices
505 0 _aCreating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.
541 _aAmazon-444444001
_cCompra
_d1/09/2014
_e023426-OC19761-
_h$28.000
650 0 _aSEGMENTACIÓN DEL MERCADO
_9175
650 0 _94723
_aPRODUCTOS NUEVOS
700 1 _aMauborgne, Renée
_9173
856 4 1 _3Tabla de contenido
_uhttp://www.loc.gov/catdir/toc/ecip0422/2004020857.html
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBK
955 _apv11 2005-03-04 z-processor
_asp12 2005-06-20 copy 2 to BCCD
955 _asb06 2004-09-03
_isb06 2004-09-03
_aaa19 2004-09-03
_aps07 2005-03-03 1 copy rec'd., to CIP ver.
999 _c17158
_d17158