000			02121cam a2200289 a 4500
001			ocm39217726
003			OCoLC
007			ta
008			980520s1999 maua 000 0 eng
020			_a0875848575 (hardcover : alk. paper)
020			_a9780875848570 (hardcover : alk. paper)
020			_a9781633691049
020			_a1633691047
040			_aDLC _beng _cDLC _dCPA _dLVB _dBAKER _dNLGGC _dYDXCP _dIG# _dZWZ _dHEBIS _dAZFX8 _dTULIB _dOCLCF _dBEDGE _dBTCTA _dCLE _dDEBSZ
082	0	0	_a153.83 _221 _bH225s
100	1		_aHammond, John S., _d1937- _929804
245	1	0	_aSmart choices : _ba practical guide to making better decisions / _cJohn S. Hammond, Ralph L. Keeney, Howard Raiffa.
260			_aBoston, Mass. (USA) : _bHarvard Business School Press, _cc1999.
300			_ax, 244 p. : _bil. ; _c22 cm.
504			_aIncluye bibliografía e indice
505	0		_aMaking smart choices: how to think about your whole decision problem: a proactive approach -- Problem: how to define your decision problem to solve the right problem -- Objectives: how to clarify what you're really trying to achieve with your decision -- Alternatives: how to make smarter choices by creating better alternatives to choose from -- Consequences: how to describe how well each alternative meets your objectives -- Tradeoffs: how to make tough compromises when you can't achieve all your objectives at once -- Uncertainty: how to think about and act on uncertainties affecting your decision -- Risk tolerance: how to account for your appetite for risk -- Linked decisions: how to plan ahead by effectively coordinating current and future decisions -- Psychological traps: how to avoid some of the tricks your mind can play on you when you're deciding -- The wise decision maker: how to make smart choices a way of life.
520			_aOfrece a los lectores un proceso fácil de seguir para mejorar la manera de tomar decisiones de negocio, las decisiones de la familia, y las decisiones personales.
650		0	_9170 _aTOMA DE DECISIONES
700	1		_aKeeney, Ralph L., _d1944- _929805
700	1		_aRaiffa, Howard, _d1924- _929806
942			_2ddc _cBK
999			_c18107 _d18107