| 000 | 00790 a2200241 04500 | ||
|---|---|---|---|
| 001 | 3887 | ||
| 003 | CoBo-ECI | ||
| 005 | 20230607142343.0 | ||
| 008 | 050617sc199 eng d | ||
| 020 | _a0130163872 | ||
| 041 | 0 | _aeng | |
| 082 | 0 |
_a658.8 _bK26m |
|
| 100 | 4 | 0 |
_aKeegan, Warren J. _924759 |
| 245 | 0 |
_aMarketing/ _cWarren J. Keegan; Sandra E. Moriarty; Thomas R. Duncan |
|
| 250 | 4 | _a2 ed. | |
| 260 | 4 |
_aEnglewood Cliffs: _bPrentice Hall _c1995 |
|
| 300 | 4 | _a802 p.; il., grafs | |
| 500 | 4 | _aIncluye apéndices e índice al final del libro | |
| 650 |
_aMERCADEO _94722 |
||
| 700 | 4 | 0 |
_aMoriarty, Sandra E. _aDuncan, Thomas R. _924779 |
| 942 |
_2ddc _cBK |
||
| 999 |
_c4142 _d4142 |
||